99 PAY
99Pay: You already have it. Just use it.
Overview
Although it was present on millions of smartphones, 99Pay remained relatively unknown amongst users. To turn that presence into regular use, we created the concept “You’ve already got it. Just use it.”, showing that the platform’s financial solutions were already within people’s reach. The campaign strengthened brand awareness of 99Pay and its positioning as a comprehensive digital wallet, integrated into users’ daily lives, driving adoption and transaction growth.
