Gloria
Gloria: Father's Day – What's done right lasts forever
Overview
Historically, Gloria has built its family-focused communication around mothers. For Father’s Day, we expanded this connection through ‘You’re doing a good job’, the brand’s platform that recognises the day-to-day efforts of Peruvian families. We created a film that reverses the caregiving roles between fathers and children, showing that small gestures of love span generations. It’s a story that moved the audience, sparked spontaneous conversations and garnered attention from the media and advertising experts. Because what’s done well lasts forever.
