ABINBEV

WE TOOK THE STRUGGLE OF MAKING ROOM FOR A BEER IN A PACKED FREEZER TO THE EXTREME, SHOWING THAT IT’S BETTER TO ORDER A COLD BEER THAN WAIT FOR ONE TO CHILL.

We’ve all been there: wanting a nice cold beer only to find there aren’t any ready. So begins the quest to find space in a freezer crammed with food, carrier bags and jars, in the hope that it will chill as quickly as possible. For TaDa, we turned this everyday situation into a demonstration of the service, with a film that takes the effort of making room for a beer in the freezer to the extreme. A simple idea, crafted with humour and a universal truth, to remind us that there’s a much easier solution: order via TaDa and receive your beers ice-cold, ready to drink. Because it’s better to order an ice-cold beer than to wait for it to chill.